Professor Franks Has Given Birth -
Day Three at Plug-In 2008
Professor Franks Has Given Birth -
Day Three at Plug-In 2008
Wednesday, July 23, 2008

Professor Franks gave the keynote address at today’s lunch session at the conference and he was brilliant. His topic was the Impact of the PHEV on Society and he had the audience hanging on his every word.

Everything about this man impresses the hell out of me. Not the least of which is the fact he’s attending this conference with a broken foot and a walking boot cast. He claimed he suffered the injury from kicking his students one time too many.
Professor Frank believes that Plug-In Hybrid vehicles are our most viable solution to reducing oil consumption and his reasoning is sound and convincing. He’s been building his own hybrids since 1993 and he’s built them better than anything GM, Ford or Chrysler has built or is planning on building soon. Here’s why PHEVs are his vehicle of choice:

The gas stations and the electric outlets are already in place to fuel PHEVs, unlike pure Electric vehicles, BEVs which need a high power charge . Using direct wind and/or solar renewable energy is an option and because of the gas engine, range is not a problem. And the cost of the zero C02 substitute for the global warming gas is less than any other proposed solution. Frankly speaking it’s a no brainer.
So Professor Frank has no problem sharing Andy Grove’s vision of trying to get 10 million plug-ins on the road in four years. But he knows we can’t get there from new car sales because the 15 million new cars sold annually isn’t a large enough pool to draw from. Once the high volume manufacturers like Toyota, GM, Nissan, Ford and others DO start PHEVs they won’t be able to capture enough of that new car market in their first decade to get to 10 million.
So he says, we need to modify existing vehicles at the rate of 10-15% a year. someone needs to help with the cost to make it possible until oil goes up enough to justify the expense out of pocket. One way to pull that along he suggests is to start installing outlets at every parking spot and I agree.

How hard could this be? After all, as Dr Frank pointed out, Canada has already done this. They use the outlets to power the block heaters so many of our friends in the great white north carry throughout the cold weather months. And as another speaker in one of my breakout sessions enlightened us, there is already electricity going to most parking meters in the United States, so the idea of adding an outlet or two per meter is a practical one.

EI can provide a huge savings in R&D fundings and more importantly in time to market.


And it gave me renewed confidence, knowing how many of Professor Franks former students are now the key players and leaders in this quickly growing new industry. It’s a good thing they’re all here. We’re going to need them.